Deepen Hilton’s longtime commitment to the LGBT community, making Hilton their go-to hotel brand.
People already want to “own the conversation” with brands, but that’s seriously amped-up when pride in their identity and community are part of the dialogue.
We flipped the paradigm, connecting with people by making them participants and co-creators at every touchpoint – not just an “audience.”
Total live exposure to 3MM people, and Hilton’s booth was among the most praised and popular activities at both festivals.
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