Challenge Maximize a longtime event sponsorship (the South Beach Wine & Food Festival) and retail partnership (Publix), while building brand equity by promoting active, healthy lifestyles.
Our big A-HA! Let’s build on “experiential equity!” Since day one (of a seven-year activation), Kidz Kitchen has been a fun, edu-taining destination for parents and kids attending the Festival.
Execution Our Festival footprint included multiple activities for adults and youngsters alike, all of them revolving around the promotion of family interactions and well-being:
Family-friendly celebrity chef demonstrations took place in a demo kitchen area, featuring appearances by top names like Giada De Laurentiis, Aaron Sanchez, Robert Irvine, Andrew Zimmern, James Tahhon and Rocco DiSpirito.
Our Fun & Fit section served up a variety of learning and play activities for parents and kids alike, teaching lessons about healthy eating, exercise and other positives.
Costumed characters, product sampling and distribution of Kellogg’s Recipe Cards added to the fun.
We promoted FuelGreatDays.com to drive web traffic and deepen Kellogg’s partnership with Publix.
Results Healthy indeed, as we drew thousands of people to our footprint; total event impressions and sampling added up another year of successful Festival activation!