Reinvent the Realtor experience at key trade shows by encouraging Realtors to abandon their transactional mentality and actively engage on-site to learn more about PNC Mortgages.
PNC Home Insight is an online tool that guides you through the home buying process from start to finish, making the entire mortgage process easier to understand. Our custom-built environment brought PNC Home Insight to life, immersing attendees in a self-guided, informative journey through the home. Guests were incentivized to participate with prizing that catered to a Realtor’s need – a camera drone capable of creating home fly-over footage.
Knowing the entrepreneurial nature of Realtors, at the National Association of REALTORS® (NAR) and Triple Play REALTOR® Convention & Trade Expo, we gamified the experience, adding an element of fun and competition. Realtors were able to test their industry knowledge through a series of interactive quizzes highlighting PNC’s Home Insight tools. Upon completion, attendees earned a key – a chance to unlock the door and win the drone.
Although the drone was a primary traffic driver to the booth, realtors were genuinely engaged with the informational quizzes. Compared to previous years, our entertaining and educational approach resonated more deeply with Realtors, most of whom spent 14-17 minutes on average inside the booth and 33-37% opted in to receive additional information.
698 Scan to Win
71% rate of completion
14:20 mins average time spent in booth
107 repeat visitors
875 total opt-ins (193 opted in to all 3 quizzes; 37% average opt-in rate for single quiz
509 Scan to Win
78% rate of completion
17:43 mins average time spent in booth
14 repeat visitors
652 total opt-ins (136 number of attendees who opted in to all 3 quizzes; 33% average opt-in rate for single quiz)