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Eventive Live Experiential Revival Series Installment 5: Expert Guidance

In this fifth of six installments describing the experiential revival, we’ll explore the trend we call “Expert Guidance.” The Covid-19 pandemic has caused us to seek out information and facts more than ever before. We’ve witnessed renewed interest in data to provide direction, and expect brands to incorporate the guidance and leadership of experts into experiences.

  • Rise of Infolebrities
  • Self-help and Self-care
  • Information Over Entertainment

Amy LaFrance

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