In this second of six installments describing this experiential revival, we’ll take a look at what we’re calling Mental Space. Consumers will be more accustomed to stressful “alone time.” Many will be excited but still anxious about joining back into a fast-paced, high energy environment. To help alleviate concerns, brands can weave moments of nature, reflection, and tranquility into experiences to help with this adjustment.
By now everyone has heard that the Consumer Electronics Show (CES) has moved to a digital format for 2021. The announcement…Read More >
Nowstalgia is the impulse to return to an imagined past by those who never experienced it in the first place. We’ve starting…Read More >
Haley Prague joined Eventive just over a year ago and has been an important asset to the Account Services Team….Read More >
In this sixth and final installment describing the experiential revival, we’ll explore the trend of “Privacy & Security.” In the…Read More >
In this fifth of six installments describing the experiential revival, we’ll explore the trend we call “Expert Guidance.” The Covid-19…Read More >