Experiential Revival Series Installment 3: Safety First

In this third of six installments describing this experiential revival, we’ll explore the trend we call Safety First. As we discussed in our first installment, brands will prioritize a sense of safety and security into communications and physical environments to reassure an uneasy consumer. Consumers will be more selective and will scrutinize which face-to-face events they will attend. In order to increase their comfort level, event organizers are going to have to change how they monitor and clean the environments with which consumers interact. In fact, roughly two-thirds of consumers in a recent survey claimed that they will be more focused on the cleanliness and sanitation of venue environments and food service areas than they have in the past.

  • Sanitation Protocols
  • Consumers in Control
  • Low Touch Experiences

The latest news

This site uses analytics, cookies and/or other 3rd party technologies that may have access to your data, which are used to provide a quality experience. If you do not agree, opt out and we will not load these items, however, necessary cookies to enable basic functions will still load. Visit our Privacy Policy to learn more.
Contact Us:
Email us at for requests involving data we collect. View our Privacy Policy for more info.
Opt In / Out:
To change your opt in settings, please click here to opt out or in. Or, close this popup.