In this fourth of six installments describing this experiential revival, we’ll explore the trend we call “Do the Right Thing.” The linkage between cause-related and experiential marketing, always critical, is now more necessary than ever before. Lockdown has reignited the connections we have with our families, local communities and community-based organizations. Increased inter-dependence forged during the outbreak has created closer bonds and a reminder of what truly matters. We have become more protective of one other. As global travel will likely take a bit longer to return for some time, expect the more local bonds that we’ve forged to remain in the immediate future.
By now everyone has heard that the Consumer Electronics Show (CES) has moved to a digital format for 2021. The announcement…Read More >
Nowstalgia is the impulse to return to an imagined past by those who never experienced it in the first place. We’ve starting…Read More >
Haley Prague joined Eventive just over a year ago and has been an important asset to the Account Services Team….Read More >
In this sixth and final installment describing the experiential revival, we’ll explore the trend of “Privacy & Security.” In the…Read More >
In this fifth of six installments describing the experiential revival, we’ll explore the trend we call “Expert Guidance.” The Covid-19…Read More >