Challenge

Galderma found the traditional B2B medical symposium setting they were using to train medical professionals and showcase their products uninspiring; it didn’t match the energy and technological wonder of their products. Our task: revolutionize the “Train the Trainers” experience, disrupt the B2B dermatology space and set a new standard.

Solution

We created the theme of “Technology Meets Technique,” and then set to work, shattering conventions and building an immersive experience more like a rock concert than a training seminar, which combined advanced multi-sensory technology and human connection.

Execution

• The experience started in the attendees’ inboxes where they received an alluring “Save the Date” video, setting the tone of the event, and building excitement.
• “Technology Meets Technique” was woven into every touchpoint: from the look and feel of the materials to custom VR apps, and captivating live presentations.
• We designed and built a set with a catwalk, stadium seating, custom lighting, and sound solutions, all designed and crafted to seamlessly join presenter and audience.
• Attendees could immediately apply what they learned with a hands-on “Cadaver Lab.” Talk about immersion!

Results

We changed the way medical professionals viewed this event: once obligatory, now eagerly anticipated, enjoyed, and shared on social media.

Even more impressive were the sales numbers – Results from the Train The Trainer Restylane Refyne and Defyne product launch exceeded expectations with more units sold over plan and a solid re-order rate.