PNC Grow Up Great Foundation

Mobile Learning Adventure

PNC Grow Up Great Foundation

Mobile Learning Adventure

Challenge

PNC Bank’s Grow Up Great Foundation’s mission is to nurture the growth and development of children and their families. It provides funding to underserved communities to support educational efforts and family-oriented initiatives. PNC Bank is truly about positively inspiring and supporting communities and families.

Based on an extensive research study, PNC Grow Up Great desired to stimulate the power of creativity in pre-K children in an effort to help forge a positive foundation for growth and educational development. PNC needed a way to engage with families of young children in a large-scale and impactful manner. How does the foundation bring their message to communities?

Strategy

Provide a total immersive learning experience for families and bring that experience into communities. Engage PNC Bank employees and local leaders to support these events on a grass roots level.

Execution

We created the Mobile Learning Adventure Tour where families with small children can interact with a number of different learning stations and activities and highlighted by children posing for a digital photo keepsake dressed in the costume of their favorite future. The tour is now in it’s 12th year and continues to evolve with digital components and stimulating family-oriented activities.

Results

  • Tour is in its 12th year of existence and has expanded to three separate teams touring at once.
  • Thousands of families engaged
  • Collectively over 600MM impressions
  • Tour is expanding to new markets in the southwest and west
  • A mini-version of the tour has been created for adult consumers
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