PNC Grow Up Great Foundation

One World, One Sky Tour

PNC Grow Up Great Foundation

One World, One Sky Tour

Challenge

PNC Bank’s Grow Up Great Foundation’s mission is to nurture the growth and development of children and their families.  It provides funding to underserved communities to support educational efforts and family-oriented initiatives.  PNC Bank is truly about positively inspiring and supporting communities and families.

Capitalizing on a long-standing partnership with the Sesame Street Workshop, PNC sought a way to deliver content to young children, in underserved communities, in a fun, and educational manner to promote learning about our global community and equality and diversity.

Strategy

Create a total immersive experience that showcases Sesame Street content and bring it to school environments creating an exciting event for both teachers and young children.

Execution

We bring an inflatable, portable planetarium to Head Start facilities and schools that acts as a movie theater In the round giving children and teaches a 360-degree view of a Sesame Street film about the world and our global neighbors.  The event is supported by educational materials and activities provided to teachers for the children.

Similar to PNC’s Mobile Learning Adventure Tour, we work with PNC Bank local leaders and employees to support this grass root effort in different communities.

Results

  • Tour is in its 10th year of existence and includes three separate teams touring at once
  • Hundreds of children and schools engaged
  • Tour is expanding to new markets in the southwest and west
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