PNC Bank

Experiential Banking Channel

PNC Bank

Experiential Banking Channel

Challenge

The PNC Experiential Sales Channel (ESC) was developed to reach prospective customers in a unique and innovative manner by engaging consumers on an individual basis in lifestyle and work environments.  It was based on an integrated model that Eventive developed for PNC.  After 10 successful years, this  program became further integrated and upgraded by combining different out-of-branch operating units to form the Experiential Banking Channel (EXB).

The challenge was to continue to capitalize on the strategic approach of ESC while synthesizing the combination of different functions into the most efficient and proficient PNC line of business.

Strategy

Our strategy was to continue to grow the “whole-town conversion” model that made ESC successful to maximize the different levels of sales functions within the overall channel and expand into additional consumer environments.  We called this approach, Work, Play, Learn, Live.

Execution

The two key operating elements of this approach were the original ESC mobile tour and supporting PNC staff for local events.  We developed, managed and produced all facets of the program.  We provided all concept development, scheduling, production, logistics, staffing and measurement for the mobile tour program.  For Local Events, we worked with PNC in-market representatives providing them hyper-local planning, sales tools and pop-up environments and activities.

Results

Local Events

  • 17 markets (expanded into 6 new markets in 2019)
  • 289 event days
  • 1.3MM audience
  • 2.8MM impressions

Mobile Tour

  • 39 event days
  • 4.5MM audience
  • 5.8MM impressions
REQUEST MORE INFO

This site uses analytics, cookies and/or other 3rd party technologies that may have access to your data, which are used to provide a quality experience. If you do not agree, opt out and we will not load these items, however, necessary cookies to enable basic functions will still load. Visit our Privacy Policy to learn more.
Contact Us:
Email us at erniek@eventivemarketing.com for requests involving data we collect. View our Privacy Policy for more info.
Opt In / Out:
To change your opt in settings, please click here to opt out or in. Or, close this popup.